RESEARCH AND PLANNING: COLOUR ASSOCIATION

 

Depending on the circumstance, different meanings are attached to different colors. For instance:

Red: Caution, anger, love, negative

Orange: Warm, autumn 

Yellow:  Happy, fun, young

Green: Nature, calm, good luck

Blue: Stability, professional, cold, trust, intelligence 

Purple: Wealth, mystical, decadent

Brown: Rustic, practical, warm, vintage

White: Sterile, innocence, peace, truth, cleanliness 

Black: Sophistication, death, night, contemporary

Multicolour: International, all inclusive, multicultural